How Simply Adverse more than doubled their conversion rate whilst decreasing their cost per lead by over 30%.

The Challenge

Simply Adverse are a fast growing UK nationwide mortgage broker. They specialise in the adverse credit market, serving people who struggle to get a mortgage with high street lenders because of a previous CCJ, missed payment, default, IVA or bankruptcy.

They came to Acquire looking to increase leads whilst maintaining or reducing their Cost per Acquisition (CPA). 

Whilst they could run paid search traffic, they couldn't retarget on Adwords due to the niche they were operating in. So it was crucial that as many visitors as possible were converted into leads on the first visit.

What We Did

  • Built bespoke, mobile-friendly landing pages
  • Created single keyword ad groups
  • Massively expanded negative keyword lists
  • Integrated a quiz-style form.

The Outcome

Since taking over their Adwords account, we've increased leads by 44.2% whilst cost per lead (CPA) has decreased by 30.7%. We've also more than doubled (115.7%) their PPC landing page conversion rate.

"We had tried numerous agencies with little growth prior to taking an audit from Acquire.  Since then our cost per lead has fallen by over 30% and our business has continued to exponentially grow with their continued support."

Adam Hinder - Co Founder, Simply Investment Group.

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Results

30.7%
Decrease in Cost per Acquisition (CPA)
115.7%
Increase in Conversion Rate
44.2%
Increase in Lead Volumes

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